All writing, at its best, is storytelling. And every good storyteller knows that a good story is like a good joke: the key words of a story — like the punchline of a joke — are best saved for last.
Read the following two versions of this famous excerpt from The Declaration of Independence:
o We hold as self-evident these truths: that all men ... are endowed by their Creator
with certain unalienable rights; life, liberty and the pursuit of happiness are among these.
o We hold these truths to be self-evident: that all men ... are endowed by their Creator
with certain unalienable rights; that among these are life, liberty and the pursuit of happiness.
Which one do you think sounds better? . . . We rest our case.
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